Brands

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

Effecting actionable strategies with our consumers and audiences begins from applying an empathetic lens on their context and their culture.

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

Study shows that Singaporeans are receptive to second-hand packaging for online purchases; expect brands to do more to protect the environment.

Rethinking our Assumptions