Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
enduring appeal of nostalgia image
Trends & Prospective Publication

57% APAC citizens if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
capitalism's turning point image
Trends & Prospective Publication

72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
A divided world image
Trends & Prospective Publication

85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
peak globalisation image
Trends & Prospective Publication

74% APAC consumers think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
authenticity is king
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
Ipsos Global Trends: Singapore Event 2023 invite banner
Trends & Prospective Event

[Event] Ipsos Global Trends 2023 - A New World Disorder

Join us in person where we uncover the latest insights from the largest Ipsos Global Trends survey ever of over 48,000 people, across 50 markets
Ipsos | ipsos update | society | inflation | mobility
Inflation Publication

Ipsos Update – December 2022

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Ipsos | White paper | Consumers and Sustainability
Environment Publication

Environmental Sustainability: Who Cares?

A segmented landscape of engagement, challenges and opportunities
Ipsos | White paper | Innovation | Behavioural sciences
Product Innovation Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.
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