Science

choices over healthcare image
Trends & Prospective Publication

85% APAC consumers agree ' I would like more control over decisions about my health'

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
ipsos STEM presentation cover 2021
Gender Survey

Singapore - The Persistent Gender Gap in STEM Continues

Latest study by United Women Singapore and Ipsos reveals the perceptions of girls and the barriers they face in choosing STEM pathways and careers.
The Behavioural Science of CPG: Disrupting the customer experience | Ipsos
Consumer Behaviour Publication

The Behavioural Science of CPG: Disrupting the customer experience

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
Data Analytics Publication

Science Centre

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.