Trends & Prospective

47% of Singaporeans report that 2023 was challenging for them and their families; 71% of citizens feeling hopeful that 2024 will be a better year for them.

Ipsos looks at the data behind the headlines of 2023.

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Mental health is as much of a priority as physical health. Look for
ways to support both.

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control

Busy, stressful lives mean that people need time out

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past

Helping people feel stable and valued helps them to deal with uncertainty and inequality

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.