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  通貨膨脹 Publication

  2022年，品牌如何成功吸引早期採用者

  在這個通膨嚴重的時期，早期採用者（Early Adopter）對於致力於推出創新產品的企業來說極其關鍵。閱讀本文，了解這個重要族群現今想要的是什麼。

  17.10.22
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  廣告 Publication

  永續經營與廣告溝通

  廣告與永續如何同時運作，協力打造出一個更永續的未來並成就負責任的品牌？

  17.10.22
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  Ipsos Global Advisor Survey

  Almost a quarter of the world’s women are not comfortable talking about menopause

  Menopause is something that all women on the planet will potentially experience in their lives and yet is still something of a taboo to many. New research by Ipsos across 33 countries looks at attitudes towards menopause around the world.

  17.10.22
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  Healthcare Survey

  Nutrition in a pill: Europeans’ attitudes towards food supplements

  Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle

  05.10.22
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  Ipsos Global Advisor Survey

  World Mental Health Day 2022: Three in four globally say mental and physical health are equally important

  Mental health now ranks 2nd among global health concerns, overtaking cancer

  05.10.22
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  Healthcare Survey

  3 in 5 globally say their healthcare system is overstretched

  However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
  
  

  26.09.22
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  通貨膨脹 Survey

  What worries the world - September 2022

  Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.

  22.09.22
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  Consumer Confidence Index Survey

  Global consumer confidence remains muted

  Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.

  21.09.22
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  產品創新 Publication

  智能快消品

  了解如何利用科技賦能快消品創新，在數位新時代引領前行。

  19.09.22
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  Sustainability Survey

  Majority across 34 countries describe effects of climate change in their community as severe

  One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.

  15.09.22
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  手遊 Publication

  2022 全球手遊玩家需求變化洞察

  Ipsos 和 Google 在這份新報告中揭示了遊戲開發者該如何應對手遊玩家生活狀態的轉變，特別是在適應「新生活模式」的時期，現在更需要重新釐清手遊玩家真正的需求，進而提高玩家的遊戲沉浸度。

  15.09.22
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  通貨膨脹 Survey

  High food prices are taking a bite out of budgets

  And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

  07.09.22