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A Year in Review - 2021
What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
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台灣新能源運具成長障礙與契機
2021年新冠肺炎疫情仍壟罩全球，卻也是電動車銷售持續大爆發的一年，全球銷售成長率超過90%，預計未來將持續強勁成長。電動車龍頭特斯拉電動車龍頭特斯拉（Tesla）供應商名單中，高達7成5都是台灣企業，然而台灣電動汽車和機車的占比僅有0.15%和3%，與其他國家相比仍有很大的成長空間。台灣消費者仍對電動車抱持觀望態度的主因是什麼？
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打造完美的品牌與通路體驗
在客戶體驗至上的年代，企業必須致力於消除品牌體驗與客戶期望的落差。In the era where customer experience matters the most, corporations must minimize the gap between actual brand experience and customer expectations.
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2020 國內外春節旅遊度假好去處，日本討論度最高!
農曆過年在過幾天即將來到，你打算出國玩還是吃遍各地美食呢? 想必許多網友早早就訂好飯店或機票，益普索 (Ipsos) 就透過《Synthesio輿情分析平台》來探索這半年來網友們究竟在討論哪些過年走春行程呢?
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情感如何促動購買意願
世界杯足球賽開始前，是大眾和食品飲料公司探索情緒促動購買行為的最佳時間，因為它受到高度關注。在活動準備階段，品牌制訂了他們的廣告與促銷計劃。若要擁有成功的策略並增加銷售，公司必須掌握任何激發或阻礙消費者購買的因素。
The period before the World Cup was an ideal time to explore the topic of emotionally driven purchasing due to the high interest generated, both for the public and for food and beverage companies. During the run-up to the event is when brands set out their communication and commercial plans. And if they are to develop successful strategies and increase sales, it is vital that companies have information about any triggers and barriers that come in to play for consumers of their products.