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益普索觀點 — 化資訊為決策 : 人類智慧(HI)+人工智慧(AI) 如何讓品牌資產具備執行力
探索如何結合人類智慧（HI）與人工智慧（AI），將靜態的品牌資產指標轉變為動態且具前瞻性的系統，從而驅動真實的商業決策。
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Gaming the Score: When Feedback Becomes Fiction
Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos
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Ipsos Update – April 2026
Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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March 2026: Global consumer confidence declines for first time in nearly a year
Current and Investment sub-indices both fall this month
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益普索觀點 — 享樂、傳承、與人本 : 全球奢侈品牌的全新準則
隨著我們步入 2020 年代的後半段，全球奢侈品產業正處於一個複雜且很有意思的交叉路口。根據《益普索 2025 全球趨勢報告》及其他益普索進行的研究，本報告概述了一個並非由線性增長所定義，而是由深層心理二元性所定義的市場。
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