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益普索觀點 — 邁向永續包裝:翻轉未來的關鍵旅程
包裝設計是實現全方位永續策略的一個重要環節。然而,當企業在不同的市場和產品類別中運營,並且希望透過規模化達到環保轉型的效果和利潤時,這就變成了一項複雜的議題。
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益普索觀點 — 透過提升品牌價值在通貨膨脹的浪潮中穩定航行
在台灣,消費者物價指數(CPI)在 2023 年第四季度持續下降,成功扭轉了第二季度和第三季度的上升趨勢,由高點的 3.05 下滑至 1.79,幾乎回到了 2023 年 6 月的水平。
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Valentine’s Day: Millennials most satisfied with their romantic/sex life
New polling across 31 countries finds age, income and relationship status all appear to play a role in how satisfied (or not) people are with their spouse/partner, feeling loved and their romantic/sex life.
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Monitoring the obesity treatment revolution, in healthcare and beyond
Ipsos has launched three new syndicated studies to monitor and anticipate changes in the rapidly evolving landscape of obesity treatment.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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Populism remains strong
Ahead of a major global election year, many around the world back populist attitudes.
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益普索觀點 — 疫情後的旅遊新商機:醫療觀光與數位游牧
在2022年10月台灣邊境解封後,出境人次快速竄升,直至今年10月已恢復疫情前的8成水準,然而海外觀光客的入境人次卻仍在6成的低檔徘徊。在國人報復性出國現象持續、國際旅客來台人次緩步上升的困境下,台灣該如何回應後疫情時代的「觀光逆差」?