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益普索觀點 — 洞悉環境:如何在需求空間中找到你的目標市場
要理解和同理消費者的期望,掌握他們的生活情境是關鍵。根據益普索的研究,情境的影響佔消費者選擇品牌的驅動力超過一半,具體百分比還得看產品的種類。
02.05.24