Society

London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

Women are more likely to perceive institutional bias against women than men, particularly governments and social media.

On the occasion of International Women's Day, Ipsos unveils the results of a global survey conducted in 30 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.

2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.

How brands can lead the way to activate consumer behaviour change in sustainability.

益普索「全球憂心議題調查」詢問各地和全球最受關注的社會與政治問題，並訪問全球28個國家超過一萬九千名受訪者關於在他們國家內他們最擔憂的事情。它提供一個社會的現況並可做為一個追蹤指標來識別短期及長期的變化。Ipsos’ What Worries the World survey diagnoses the biggest social and political problems at both local and global levels, asking 19,000 citizens in 28 countries their opinion on the most worrying issues for their nation. It provides a snapshot of the national mood and serves as a tracker that identifies short or long-term shifts in public feeling.