消費者


通貨膨脹 Survey

Four in ten across 28 countries expect their disposable income to fall over the next year

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Tourism Survey

A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer

Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.
Ipsos Update Publication

Ipsos Update - June 2022

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
Trust in Professions Publication

A Year in Review - 2021

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?
消費者 Survey

Consumers worldwide report experiencing higher prices

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
消費者 Survey

Global consumer confidence has been sitting still since July

The Investment Index sees its first drop in 16 months.
消費者 Survey

As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.
Brands Publication

Shifting context, shifting priorities

Time for a strategic reset?
Coronavirus Survey

一場肆虐全球的疫情,竟讓89% 的美國人戴起口罩

全球壟罩在新冠肺炎的疫情已近半年,和各國累積確診數加總已超過1300萬人。隨著各國陸續解封,許多國家在解封後疫情反撲。益普索 (Ipsos) 將探討一場肆虐全球的疫情是否改變了美國民眾的行為並提升公衛意識呢?