銀行業如何留住並吸引客戶

當今的銀行客戶正面臨著無論在資金、時間效率與安全性上更多元的產品與服務的競爭。消費者面臨的挑戰是如何選擇最適合他們需求的銀行,然而,當所有銀行業者都提供相似度極高的商品與服務時,消費者如何決定什麼才是最好的選擇呢? The current banking client is faced with a broad offer in terms of products and services that involve mobility, time savings and security. The challenge for the customer is to select the bank that fits their needs, but how can they determine what the best option is if all of them have almost the same offering?

銀行業如何留住並吸引客戶

銀行希望了解他們能夠提供什麼樣的產品與服務來留住現有客戶並吸引新客戶,益普索的本篇報告解析了銀行的產品以及客戶對於這些產品與服務的重視程度。結果發現真正觸動消費者更換銀行的因素不外乎與方便、節省時間和資金流動性有關。

As banks want to understand what they can offer to retain existing customers and attract new ones, this study reveals the appeal of various banking products and services to determine how strongly they are valued by the customer.It finds that the factors that really drive customers to switch banks relate to convenience, security and mobility of money.