Consumer Behaviour

隨著我們步入 2020 年代的後半段，全球奢侈品產業正處於一個複雜且很有意思的交叉路口。根據《益普索 2025 全球趨勢報告》及其他益普索進行的研究，本報告概述了一個並非由線性增長所定義，而是由深層心理二元性所定義的市場。

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告

小品牌如何利用品牌資產戰勝同業領頭羊。

你的企業目前對消費情境的掌握度高嗎？深入、細膩且即時的情境理解對於建構成功策略至關重要。這能使品牌成長，並在消費者的生活中占有一席之地，而這可能是競爭對手尚未注意到的。

Ready for an intriguing perspective on Barbie? The Ipsos Malaysia Qualitative team takes you on an exploration of ‘Barbiecore’ – a global consumer trend that’s much more than a movie narrative.

During these challenging, post-pandemic times, Barbiecore brings a breath of fresh air by invoking feelings of joy, escapism, and resurging nostalgia. It's more than a doll or a movie; it's a movement embracing the power of femininity like never before.

Join us as we uncover how it harnesses a sensory brand strategy to captivate audiences, crossing borders, age groups, genders, and socio-economic lines. Let's step into the pink-tinged movement that is Barbiecore!

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Few countries experience meaningful change in sentiment.