疫情之下,如何拯救體驗經濟

即便新冠肺炎疫苗問世,整個體驗經濟仍面臨挑戰。儘管即將開始啟動疫苗緊急接種計畫,官方對2021年讓疫苗獲得普及仍持懷疑態度。最新的新聞顯示,即使新冠肺炎疫苗能產生高度作用,美國新冠肺炎感染人數的急劇上升燃起民眾對疫苗的熱切期待,但還要多久才能得到疫苗並擴大疫苗接種人群還有待觀察。

益普索的調查顯示,那些落實防疫規範的店家不僅僅能持續運作,也能藉此提升銷售額與消費者忠誠度。根據益普索的消費者健康和安全指數(Ipsos' Consumer Health and Safety Index),六成的美國民眾提到他們不會去那些不認真看待民眾健康的商店。隨著冬天與假期的來臨,恐創疫情高峰,這使得購物民眾到學生開始為後續外出感到擔憂。
 
根據益普索於去年十月執行的調查更顯示,僅66%的美國民眾在離家外出時全程配戴口罩。也僅有47%的民眾與他人保持6英尺(約2公尺)的社交距離。此外,根據益普索的新冠肺炎消費者追蹤調查(Ipsos Coronavirus Consumer Tracker Survey) 點出,有82%的民眾思考外出時如何降低感染新冠肺炎的風險。
 
考量到這點,人流管控追蹤工具(occupancy tracking)將能協助讓學校和以體驗為主的企業持續營運。此人流管控系統將有助於實施人流管制措施,也維護任何進出入大樓、相關設施與校園之人員的安全。
 
Ipsos research shows that businesses that already have executed such efforts have not only been able to keep operating, but also boost sales and customer loyalty. Six-in-ten Americans said they would stop shopping at a store that does not take health and safety seriously, according to Ipsos’ Consumer Health and Safety Index. With winter and the holidays falling amid what may be the worst COVID-19 surge yet, shoppers to students are already showing concern about getting out and about.
 
Just 66% of American adults wear a mask at all times when leaving home, according to a late October Axios/Ipsos Poll. But only 47% keep a distance of six feet from other people. Moreover 82% think about how to prevent exposure to COVID-19 when they leave home, according to a mid-October Ipsos Coronavirus Consumer Tracker survey.
 
With this in mind, there also is another potentially powerful tool to help organizations keep schools and experience-based businesses operating: occupancy tracking. This is where traffic management tools are helpful to comply with space-capacity limits to ensure safety for all who enter buildings, facilities and campus centers.