To promote omnichannel business model, retailers need to center on customer to business (C2B)by connecting online and offline products, customers, and services, and bridging online shopping behavior to physical storefronts experience to create a cohesive shopping experience for customers through different channels. In order to create a perfect customer experience, the brand must fulfill customers’ key needs throughout customers’ shopping journey, whether it’s in-store, on the phone or online. If a brand/product has good online word-of-mouth, and draw customers’ attention to purchase yet the physical store service is disappointing to them, it is highly possible to lose customers because of that.
[EVENT] Hong Kong launch of Global Business Influencers 2018
September 18 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.