E-Commerce


使用者體驗 Publication

優化網路購物體驗

UX研究能解決的5個網路購物障礙
Holidays Survey

One month ahead, are people ready for Christmas yet?

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end of year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.
電商 Publication

從全通路零售到無界零售

在通路及接觸點持續破碎化的世界中找到正確方向
E-Commerce Publication

百貨公司轉型 vs. 網路購物: 電子商務究竟協助還是取代實體店面呢?

超過一半(51%)的受訪者指出現在的網路購物與服務比一年多前來得更為便利。More than half say it's easier to buy goods and services online than a year ago.
Omnichannel Publication

在數位浪潮下,品牌如何重新贏回消費者的心?

近年來電子商務的快速崛起造成對實體通路業者之巨幅衝擊。從經濟部統計處最新公布的經濟情勢顯示,各個國家透過網路購物占零售業營業額之比重逐年升高。因受惠於網路環境佳與高普及之智慧型手機,增加了線上購物的方便性,也使得台灣電商市場的銷售金額越來越高。The rise of e-commerce has caused many physical channel operators to suffer in recent years. According to the latest economic trend released by the Department of Statistics, Ministry of Economic Affairs, share of e-commerce sales in total retail industry has increased year over year worldwide. Taiwanese e-commerce retailers are booming with continued revenue, benefiting from the mature Internet environment, massive smartphone usage, and the convenience of online shopping.
Trends & Prospective Publication

荒野還是藍海?智能櫃市場在台灣

隨著電商崛起,台灣的物流市場預估將於2019年達到每年300億的規模。國內外備受關注的「智能櫃」解決了宅配高重複配送率的問題,並顧及客戶隱私,然而在智能櫃發展剛起步的台灣,這片市場就竟會是荒野還是藍海?
With the begin of virtual shopping era, it was estimated that Taiwan logistic market will reach a scale of 30 billion NT dollars in 2019. Additional human resources and double deliveries costs draw attention in both domestic and international self-pickup market, thus lead to the invention of “smart locker”. In Taiwan, the smart locker trend started from the beginning of this year. It is still unknown whether Taiwan is a blue ocean for smart lockers or not.
Economy Survey

The Next Big Trend in Taiwan: Stay-at-Home Economy

Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.