Global market and opinion research specialists | Ipsos

Europe Update 2016 in Review

It’s not just Britain which has had a tumultuous year. I’ve taken a look at...

14 December 2016

Media & Brand Communication

Five Hours Of Media A Day For The Global Affluent

On average, the Global Affluent spends 301 minutes on media per day which adds up to 5...

12 December 2016

Ipsos Encyclopedia - Emotional Measures

Understanding emotional response is a critical dimension to assessing the strength and...

19 May 2016

What Worries the World - November 2016

The majority (63%) of people around the world think things in their country are on the wrong track. Unemployment currently occupies the top spot for global concern with 38% saying this.

16 December 2016 Employment

Seasonal Shopping: Black Friday Results in the UK

Black Friday: online rules the roost as footfall levels fall! As predicted, UK retail footfall fell on Black Friday as shoppers shelved the high street and turned to online sales.

15 December 2016 Shopper

Great Expectations - Are service Expectations Really Rising?

Explore the causes, effects and changing nature of customer service expectations. Our latest data suggests that expectations have a role to play in understanding the link between the day-to-day of customer experience and overall brand relationships.

14 December 2016 Customer Satisfaction

Brazil Pulse - The President’s Evaluation Get Worse - November 2016

Negative indicators of the country’s direction and the President’s evaluation get worse in November.

13 December 2016 Economic Pulse

It’s About Time: Measuring the Impact of Advertising

Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media. So what other metrics should be considered?

8 December 2016 Advertising

Ipsos

Follow

Understanding emotional response is critical to assessing the strength of all marketing elements #IpsosEncyclopedia https://t.co/HFc9M1iZhB

11:15 AM - 16 December 2016

A global presence with 88 countries

At Ipsos, we are passionately curious about people, markets, brands and society.
We make our changing world easier and faster
to navigate and inspire clients to make smarter decisions.

Do you have a business enquiry?

Contact us

Do you want to participate in a survey?

Participate in a survey