Consumer Behaviour


Consumer Behaviour Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.

Saving the planet starts at home

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.
Consumer Behaviour Publication

Incorporating Observation into Research

View our on demand webinar covering the power of observation, how to observe in context with research, and steps to analyze and make meaning from visual data.
Consumer Behaviour Publication

Introducing the New Era of Lead User Innovation

A Big Data method using leading consumer insights to innovate more quickly, efficiently and effectively.

European Mobilities Observatory

The expectations of Europeans in terms of mobility.

Europeans and Responsible Driving

The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.