Audi and Volkswagen win big in the Ipsos Quality Awards

Audi and Volkswagen continue to be the pace-setters in the Ipsos Competitive Customer Experience survey in South Africa covering the 2016 calendar year. The success of these two brands has been extremely consistent for several years now.

Both brands collected Gold Awards for the Passenger Car and Light Commercial Vehicle (LCV) Purchasing Experience for the fifth consecutive year. Audi also collected Gold for the fifth year for Passenger Car Servicing, while Volkswagen got Gold for the second year in succession for Passenger Car Servicing and Gold for the fourth time in the past five years for Light Commercial Vehicle servicing.

Audi and Volkswagen both qualified for Gold in the Passenger Car Purchasing category, with Chevrolet, Mercedes-Benz, Nissan, Opel, Toyota, and Volvo qualifying for Silver, while Ford, Honda and Renault collected Bronze.

Four other brands, besides Volkswagen, qualified for Gold in terms of the LCV Purchasing Experience. They were: Chevrolet, Isuzu, Nissan, and Toyota. Ford was the sole recipient for Silver in terms of the LCV Purchasing Experience.

The detailed Ipsos research into the Servicing Experience saw Nissan collect Gold, alongside Audi and Volkswagen, in the passenger car category, with Chevrolet, Lexus, Mercedes-Benz, Opel, and Toyota qualifying for Silver and Honda, Renault and Volvo collecting Bronze.

Volkswagen was joined by four other brands in the Gold category for LCV servicing. These four being: Chevrolet, Isuzu, Nissan, and Toyota, while Ford collected Silver. There were no awards in the Bronze category.

Ipsos Automotive Director, Patrick Busschau commended the award winners, “All the brands who won awards should be congratulated as they are all showing a consistent commitment to improvement over time in delivering good service to their customers when their customers are purchasing or servicing vehicles.” Busschau went further to add, “We are very proud to have been associated for so long with such a committed group of Automotive brands who clearly do value their customers”.