As the speed of innovation increases, the ability to gain quick insights into consumer behaviour is essential. As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, we have created a bespoke market research tool Ipsos.Digital, which includes FastFacts.
FastFacts is a Do-It-Yourself (DIY) research tool, allowing users to build their own online surveys independently, with the option for Ipsos expert partner support as and when required.
This intuitive end-to-end platform provides access to Ipsos’ fully integrated, high quality online panels of consumers and other publics. Users first identify their sample – either targeted at a specific audience, or representative of the general population. The user then launches the study in just a few clicks, receiving automated reports within a matter of hours. Ipsos.Digital offers fully automated exportable reports including dashboards, PowerPoint, PDF, Excel and a cross tabulation tool.
Allows users to build their own questionnaire and collect fast and reliable data. Flexibility for the client to design the questionnaire on the portal and only when satisfied with it, to pay/subscribe. Clients can determine the cost to pay, based on combination questions and sample content.
See how to use it here and watch the tutorial below to kick-start your own online survey:
The Ipsos.Digital platform contains a further range of solutions that are being rolled out to countries, including South Africa, in a phased approach:
- Duel: A fast, agile and behavioural screening solution for simple marketing stimuli, such as claims, varieties, names and visuals
- InnoTest: An innovation solution to test and evaluate ideas, concepts or anything in between
- Creative|Spark: An assessment tool used to quickly learn, evaluate and optimize video creative
Ipsos has built this tool to seamlessly provide clients with the best of technology and the best professional expertise, providing as-needed access to our expert teams across the world.
“Ipsos.Digital reflects our commitment to outstanding research quality and turning data into actionable results. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of Security, Simplicity, Speed and Substance,” says Didier Truchot, Ipsos Chairman and CEO.
Get started now, by clicking here to start your project.