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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Ipsos in South Africa ‘corners’ the Brand market with newly appointed Brand Health Service Line Lead
Global market research company, Ipsos, is pleased to announce the appointment of Kim Larsen as Service Line Lead: Brand Health Tracking for Ipsos in South Africa. Kim replaces Julitha Tseka, who is transferring to Client Officer, remaining in the Ipsos South Africa business. Julitha served as Service Line Lead: Brand Health Tracking for Ipsos South Africa since September 2018.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Africa Day 2022: CSR in the new world
Corporate Reputation is influenced strongly by the CSR activities of a company. CSR activities can build trust, and trust is one of the main pillars of the reputation of any business.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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Be Bold, Be Creative, Spark your Business
Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in South Africa