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Close to three in ten men say sexual jokes or stories at work are acceptable
Nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day on 8 March 2020
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A Hard Day’s Work: Global Attitudes to Gender Equality in the Workplace
A NEW global study carried out in 27 countries by Ipsos in the UK, in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day shows men and women remain divided about gender equality in the workplace.
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Breaking the Mould: is risky creative effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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What Worries the World?
79% of online South Africans believe the nation is on the wrong track, however, this feeling of unease with the direction a country is taking is rather widespread
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The power of you: why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained
A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.
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Cyril Ramaphosa popular amongst South Africans, but political parties questionable
A majority of six in every ten (62%) South Africans think President Cyril Ramaphosa is doing his job well.
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Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.