Search
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Ipsos.digital Platform
World-class market research in the blink of an eye.
-
71% of South Africans believe that people should be able to take refuge in other countries.
New global study shows majority support for the principle of people seeking refuge from war or persecution, but concerns remain – the majority are suspicious most refugees are not genuine and worries about integration are growing.
-
Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
-
Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
-
Designing a better mystery shopping programme
A seven-step guide for organisations to derive more value from a better mystery shopping programme.
-
Final Election Outlook 7 May 2019
With service delivery in the spotlight over the last few months, the most important post-1994 election in South Africa’s history will take place on Wednesday 8 May 2019 and, in spite of the electorate’s unhappiness about service delivery and other issues, it is unlikely that the low turnout figure and the phenomenon of ANC “stay-away voters” of the local government elections of August 2016 will be repeated.
-
Premiers, Provinces, Personalities and the President
How many points out of ten would you give Cyril Ramaphosa as a political leader? Registered voters feel that South Africa’s president currently deserves 6.5 points on this scale.