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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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POLLS: One year later: South Africans see much improvement in local government performance in metro’s
Aside from the metropolitan area of Cape Town and Buffalo City, South Africans have seen a marked improvement in the performance of local government.
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South African Motor industry keeps improving itself
The way in which the South African motor manufacturers and dealers continue to improve the customer purchasing and servicing experiences every year continues to impress.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
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Volkswagen Group tops in Customer Satisfaction in South Africa
The Volkswagen Group may be having problems with its image in many global markets in the backwash of the so-called Dieselgate emissions scandal, but here in South Africa Audi and Volkswagen are leaders in the field of customer care. This situation is very evident in the results of the latest Ipsos survey of customer purchasing and servicing experiences in 2015.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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3D Printing - The 3D Opportunity
The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
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What to look for when researching a new vehicle
"For those looking for an accurate insight into the ownership experience offered by a certain vehicle – including both product quality and feedback on the sales and after service experience – quality market research can provide the answer, particularly when the surveys are conducted correctly."
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What the World worries about
Global Ipsos study finds unemployment is the biggest worry of the world;
Britain is the country most worried about immigration and extremism out of 25 countries around the world;
French most likely to say things are going in wrong direction in their country;
Turks are those most worried about terrorism - the highest level of worry about any specific issue;
For South Africans, financial and political corruption is the issue that causes the most concern, followed by unemployment and then crime/violence