Search
-
Elections 2016: Poll of Polls
Currently a third (33%) of registered voters agree (either "strongly agree" or "agree") with the statement "I will seriously consider not voting in the 2016 municipal elections because I am unhappy with service delivery".
In addition, less than half (44%) says "Overall, I trust government to deliver effective services to the public". These are two of the most interesting findings of the pre-election Pulse of the People™ study conducted by Ipsos in June and July this year. -
Ipsos announces new Country Manager for South Africa
Ipsos in South Africa is pleased to announce the appointment of its new Country Manager – Nick Coates, following the departure of previous County Manager, Ryan Gould.
-
LCV owners getting top value in SA
The owners of light commercial vehicles (LCVs) in South Africa are getting a very good deal in terms of their purchasing and servicing experience according to the results of the 2015 Ipsos customer satisfaction market research of the local automotive industry which were released recently.
-
Insight Cloud
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
-
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
-
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
-
Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
-
Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
-
Overnight Services
Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.