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African woman african Lions Middle class
African Lions Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Ipsos Global Trends Survey 2017
Trends & Prospective Publication

Global Trends Survey 2017

Attitudes and behaviours of consumers and citizens around the world. 23 countries. 18,000 interviews.
40 Years Of Retail – Top Tips For The Future!
Customer Insights Publication

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.