Shopper


Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Ipsos Update Publication

Ipsos Update - June 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.