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Usage & Attitude

Ipsos Update – June 2018
Ipsos Update Publication

Ipsos Update - June 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
Economic Pulse Publication

South African Grant Recipients in the Spotlight

In the latest Pulse of the People™ study in South Africa we examined attitudes and opinions of country direction, delivery of government services and opinions of leadership among those who are receiving social grants from the government and those who are not.
Ethnography Publication

Ethnography

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.