Consumption

African Lions
Middle-Class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
African Millennials
Millennials Publication

Affluent Africans Working On a Sustainable Growth Plan for Africa

Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
Heading For Africa
Trends & Prospective Survey

Heading For Africa

The newly created Ipsos division presents the results of its first Youth Africa survey.
Africap - African Youth
Teenagers Publication

Africap - African Youth

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.