Applied Anthropology

What is applied anthropology?

Although academics and businesses often have similar objectives, they usually operate in parallel worlds. Applied Anthropology brings those worlds together by using academic frameworks and cultural insight to answer critical business questions. Understanding the different ways in which culture dictates behaviour allows us to evaluate future developments – be that in relation to products, services or communications.

Ipsos tackles the culture question in two ways: by applying classical anthropological principles to research findings, and by collaborating with the academic world, through our ‘Cultural Insight Network’. The former is a set of established principles that is particularly useful to cross-cultural studies, whilst the latter offers cultural, social and historical context through expert, academic opinion.