Technowonder
As technology becomes more pervasive, there is a tension between excitement for all the problem-solving tools, connection and entertainment technology can bring us and concerns about privacy, job loss and potential for misuse. Focus on identifying the benefits and reducing concerns.
![]() Technowonder |
Trend: We are in awe of the technology around us and the role it plays in our lives. We live in wonder: 71% agree we need modern technology to solve future problems. But also, we worry: 57% think technical progress is destroying our lives – a feeling that has significantly risen over a ten-year period. We have very real concerns about our mental health and our careers and don’t always see the benefits of technology or tech companies. Tension: The beauty and convenience of technology often collide with potential threats and human vulnerabilities. Takeaway: There is a lot of opportunity for brands and platforms to build trust and educate people on the benefits of technology while assuaging concerns over privacy, disinformation, security, and potential job losses. |
Our Trend Framework |