Technowonder

As technology becomes more pervasive, there is a tension between excitement for all the problem-solving tools, connection and entertainment technology can bring us and concerns about privacy, job loss and potential for misuse. Focus on identifying the benefits and reducing concerns.

Technowonder

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Methodology

Trend: We are in awe of the technology around us and the role it plays in our lives. We live in wonder: 71% agree we need modern technology to solve future problems. But also, we worry: 57% think technical progress is destroying our lives – a feeling that has significantly risen over a ten-year period. We have very real concerns about our mental health and our careers and don’t always see the benefits of technology or tech companies.

Tension: The beauty and convenience of technology often collide with potential threats and human vulnerabilities.

Takeaway: There is a lot of opportunity for brands and platforms to build trust and educate people on the benefits of technology while assuaging concerns over privacy, disinformation, security, and potential job losses.

Our Trend Framework

Globalisation Fractures

Splintered Societies

Climate Convergence

Technowonder

Conscientious Health

Retreat to Old Systems

Nouveau Nihilism

The Power of Trust

Escape to Individualism