Brand Strategy
Craft a saga of brand supremacy with Strategy3's Brand Practice. We unite your team under a singular future brand ambition and create a compelling positioning that resonates in the market.
very brand interaction becomes an intentional experience, future-proofing your brand and exceeding consumer expectations. We structure your brand portfolio to seize full market potential and explore new category expansions. Strategy3 shapes your brand's narrative, turning potential into power and setting the pace for tomorrow.
Connect with our Global Brand Practice at Strategy3 to partner to not just sketch dreams but sculpt legacies.
Meet the expert: Irina Ermak, Global Practice Lead, Brand strategy
Irina has 20+ years at top consulting houses such as Interbrand, Prophet and BCG, as well as on the client side, Irina focused on unlocking business growth through brands, from identifying market and customer “sweet spots” and developing winning brand strategies to portfolio structuring, definition of brand experiences and interactions - all the way down to building go-to-market roadmaps. She is looking forward to deploying her expertise and spreading her passion for brands Ipsos-wide, with an ambition to champion Ipsos’ thought leadership in the fascinating world of brands.