Trends and Foresight Expertise
We transform insights into actionable strategies that drive business outcomes – and our Trends and Foresight Expertise is no exception. Leveraging Ipsos' unparalleled understanding of global consumers and citizens, we help prepare our clients for the challenges and opportunities of tomorrow.
We employ a range of vetted methodologies — including scenario planning, horizon scanning, and trend evolution tracking — all grounded in Ipsos’ proprietary Theory of Change, which explains and guides transformative change. Our Global Trends Program is a testament to our commitment and capability, tracking the pulse of people across the world since 2013 and providing critical insights into evolving attitudes and values that inform resilient strategies.
In 2021 we released a foresight report called “Shaping 2025 and beyond”, you can find a 2025 retrospective review of our report here.
Our Trends and Foresight capabilities are woven seamlessly into our Market, Brand, and Innovation Strategy offerings, ensuring that every strategy is not only visionary but also actionable, for both today and tomorrow.
Contact our Global Trends and Foresight experts to discuss your future.
Meet the expert: Jennifer Bender, Global Head of Trends and Foresight
Jennifer’s experience in trends and foresight consulting spans more than a decade at Sparks & Honey, Kantar Futures, and Kantar Consulting. She’s excited to help clients apply Trends and Foresight to broader challenges, integrate Global Trends into all that we do across Ipsos, and infuse futures thinking into our other practices.
What we do
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Market Strategy
Shape demand with precision and foresight with Ipsos Strategy3's Market Strategy Practice.
Market Strategy -
Brand Strategy
Optimise the value of your brand portfolio with Ipsos Strategy3's Brand Strategy Practice.
Brand Strategy -
Innovation Strategy
Fuel your future with Ipsos Strategy3's Innovation Practice, your innovation lab for mid-term and long-term initiatives.
Innovation Strategy