Brand Strategy

We power brand impact by bringing together unique perspectives on consumer, market, and culture. We inspire your team with a clear future vision and empower them to realise it through specific brand actions that bring you closer to your audience and create clear space from the competition.

For every brand challenge we draw on Ipsos’ wealth of insight and foresight, feeding your strategic decisions with the information you need to navigate a rapidly changing world.

Whether it is structuring portfolios to access new growth opportunities, developing brand positioning that unlocks equity or designing experiences that raise heart rates, we keep your goals in mind. With your ambition and our expertise, we move beyond merely envisioning to crafting enduring brand legacies that withstand the test of time.

Contact our global experts at Ipsos Strategy3 to transform your brand’s potential into powerful narratives and set the pace of tomorrow’s market with visionary strategies.

Meet the expert: Laura Hurst, Global Head of Brand Practice, UK Strategy3

Laura’s career spans two decades of building brands across client and agency side, but her passion for brands began much earlier with her childhood obsession with adverts. In recent years, Laura has worked with some of the world’s largest organisations to help some of the world’s biggest brands discover their unique path to growth. Her combination of analytical and creative thinking brings value to clients across the brand management journey. She is always excited to share her passion and expertise with clients and help the next brand move with boldness and confidence to greatness.