Our perceptions are not reality: things are rarely as they seem
Ipsos’ latest Perils of Perception survey of 30 markets looks at how accurate people are at guessing what individuals can do to tackle climate change.
Public misperceptions prove to be persistent, spanning most countries and covering a wide range of topics. We explore the context in 2024.
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were pre...
This is the latest slide deck from Perils of Perception 2021. This includes findings from 30 markets around the actions individuals can take to tackle climate change.
We’ve been conducting work on public misperceptions for several years now. From military facts to personal finances we have a wealth of fascinating data which you can explore here.