The Perils of Perception
Our perceptions are not reality: things are rarely as they seem
Ipsos’ latest Perils of Perception survey of 30 markets looks at how accurate people are at guessing what individuals can do to tackle climate change.
Public misperceptions prove to be persistent, spanning most countries and covering a wide range of topics. We explore the context in 2024.
To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of wha...
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were pre...
We’ve been conducting work on public misperceptions for several years now. From military facts to personal finances we have a wealth of fascinating data which you can explore here.