⤴ Back to Top 

Introduction to the website

Consumers increasingly trust LLMs for category knowledge and brand recommendations, but most organisations remain unaware of how they are represented in these responses. The rise of large language models (LLMs) such as ChatGPT, Gemini, or Mistral has created a new challenge for brands who have little visibility of how these engines portray their organisation, what narratives they prioritise, or which sources influence the results.

Ipsos Synthesio GEO, part of Ipsos’s broader AI search optimisation approach, has been developed to give that visibility, and the means to act on it.

With Synthesio GEO:

• Extract real consumer questions from Google and social media to simulate LLM prompts to uderstand what consumers are asking LLMs
• Pull GenAI responses at scale to see how your brand and your competitors show up.
• Measure share of voice, brand image, themes, and gaps within AI-generated responses to evaluate brand visibility in LLM responses
• Identify key sources that power GenAI answers and informs your business strategy

Ipsos Synthesio GEO gives you the clarity and control you need to navigate the generative era with confidence, supported by Ipsos’s global expertise in brand intelligence and contextual insight. With Ipsos Synthesio GEO you will:

1. Understand how your brand and category are represented by uncovering the narratives, rankings, and sources that shape generative AI outputs
2. Benchmark your position against competitors so you can see where rivals are more visible or more positively portrayed, and why.
3. Optimise your presence in LLMs by building a Generative Engine Optimisation (GEO) strategy, ensuring your brand shows up where you want, in the way you want.
4. Safeguard your reputation by detecting potential risks and misrepresentations before they impact your audiences.
   Strengthen your decision-making with actionable insights that guide communication, marketing, and brand strategies in this discovery channel.

Generative AI is changing how people search for information and discover brands. Large language models (LLMs) like ChatGPT, Gemini, and Mistral are fast becoming trusted sources of answers, but they remain a blind spot for most organisations. Ipsos Synthesio GEO addresses this gap by making the invisible visible: 

Our GEO offer will show you how your brand and category are represented in LLMs, uncovering the narratives, rankings, and sources that shape generative search results.

Clarity to act with confidence: By benchmarking competitors and identifying risks or misrepresentations, GEO transforms uncertainty into actionable intelligence for brand and communications strategies.

Control in a new search channel: GEO enables you to take an active role in shaping your presence in LLMs, ensuring your brand shows up where you want, in the way you want.

Consumers increasingly trust LLMs for category knowledge and brand recommendations, but most organisations remain unaware of how they are represented in these responses. The rise of large language models (LLMs) such as ChatGPT, Gemini, or Mistral has created a new challenge for brands who have little visibility of how these engines portray their organisation, what narratives they prioritise, or which sources influence the results.

Ipsos Synthesio GEO is part of Ipsos Synthesio, Ipsos’s leading social and search intelligence platform. 

See how your brand is represented in LLMs like ChatGPT and Gemini today, and how you can optimise it for tomorrow.

GET MORE INFORMATION