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Know the New America & Beyond: March 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Calibrating Synthetic Confidence
Navigating the complex realm of statistical utility for synthetic boosts.
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Know the New America & Beyond: February 2026
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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A new concept of beauty: how AI is transforming image standards
AI is transforming beauty standards through personalised product recommendations, virtual try-ons, and skin analysis tools. However, it also presents challenges by promoting unattainable ideals and reinforcing stereotypes. We explore how brands are addressing these concerns.
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.