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When does reputation turbulence become a full-blown crisis?
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
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Six Conceptions of Nationality - A Global Segmentation Based on Inclusiveness
To better understand the nature and the prevalence of nativism around the world, Ipsos has segmented the adult population of 25 countries into six groups reflecting their conception of nationality.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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Ipsos Update – February 2019
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
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Should brands try to change the world?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course
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Decoding the lead user innovation landscape
How to get ahead of the curve with consumer-led product innovations.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Retail trends in 2019 to watch out for
Earlier in the year we headed to NRF, and here’s our summary of retail trends in 2019, and what you should expect in the retail sector over the next 12 months.
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How data analysis with staff exclusion can improve traffic in-store
Throughout the year, we welcome retailers and industry experts at retail trade shows such as NRF to discuss all things store traffic and customer behavior-related. Talking points often circle around how to use the data provided by traffic counting technology, underpinned by the general consensus that retailers should start with the consumer on every decision.
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How traffic counting technology can help retailers
At every trade show we attend, we meet fantastic stores from across the globe who recognize the need to pay better attention to traffic – and some who are already doing it but want to use their data more effectively.