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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Ipsos Update - April 2018
April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Outbound Travel From Russia 2017-2018
Renewed trips to Turkey, growth of beach holidays and sea / river cruises and other trends of 2017.
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Political Elections in Italy 2018
This vote generates a deeply transformed nation. The map comparing Italy in 2013 and today, shows the deep and, in our opinion, irreversible changes for the Country. Some commentators have labelled this ‘the 3 Italies’, but what we see is a new form of a bi-polar system. Centre-right powered by Lega and 5StarsMovement are the undisputed winners , while the Left taken as a whole has been ousted from the game.
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Global Attitudes Toward Transgender People
As part of Ipsos’ ongoing commitment to bringing voice to people through data, Ipsos undertook a survey on the topic of transgender people on our monthly global survey vehicle Global Advisor.
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2018: The Year of Capturing Nonconscious Response
Learn more about the five methods which comprise the backbone of nonconsious measurement: Behavioral Economics, Eye Tracking, Facial Analysis, Applied Neuroscience and Biometrics.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
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Ipsos Update – January 2018
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.