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Market Strategy & Understanding
Market Strategy & Understanding
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumidores y Marcas
  • Consultoría
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumidores y Marcas
  • Equidad de marca
  • Crecimiento
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumidores y Marcas
  • Hábitos de compra
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumidores y Marcas
  • Imagen de marca
  • Posicionamiento
Innovation
Innovation
Product Testing
To achieve product superiority through innovation or renovation.
Consumidores y Marcas
  • Innovación de producto
  • Prueba de producto
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumidores y Marcas
  • Prueba de empaque
  • Innovación
Innovation
Innovation and Forecasting
To evaluate, screen and forecast your innovations and optimise their appeal.
Consumidores y Marcas
  • Innovación
  • Desarrollo de productos
  • Fórmulas
Creative Excellence
Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumidores y Marcas
  • Creatividad
  • Publicidad
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign live or post airing.
Consumidores y Marcas
  • Creatividad
  • Publicidad
Creative Excellence
Creative Development
Build the campaign strategy.
Consumidores y Marcas
  • Creatividad
  • Publicidad
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumidores y Marcas
  • Activación
  • Imagen de marca
Brand Health Tracking
Brand Equity Measurement
What is brand equity? Understand what is driving your brand’s success and plan your activation strategy.
Consumidores y Marcas
  • Equidad de marca
  • Equity
Ipsos MMA
Ipsos MMA
Commercial Effectiveness / Holistic Marketing Mix Modelling
Improving marketing performance by providing granular insights and activation guidance.
Consumidores y Marcas
  • Efectividad
Ipsos MMA
Multi-Touch Attribution (MTA)
Multi-Touch Attribution models enable marketing planners to improve the effectiveness of their addressable digital channels.
Consumidores y Marcas
  • Efectividad
Retail Performance
Retail Performance
People Counting
Use your data to drive conversions and measure, manage and improve footfall.
Consumidores y Marcas
  • Cantidad de clientes
Retail Performance
Queue Management System
How to improve the in-store customer experience and quick service restaurants (QSRs) with efficient queuing systems.
Consumidores y Marcas
  • Tiempo de espera
  • Análisis
Retail Performance
Analytics and Reports
Understand the retail environment and make informed business decisions to drive store performance.
Consumidores y Marcas
  • Análisis
  • Comportamiento
  • Analytics
Retail Performance
Behaviour Insights
Understanding the route to customer engagement.
Consumidores y Marcas
  • Cliente
  • Comportamiento
  • Insights
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Consumidores y Marcas
  • Cliente
  • Atención al cliente
Public Affairs
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Ciudadanos
  • Investigación social
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Ciudadanos
  • Opinión Pública
  • Intención de voto
  • Política
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Ciudadanos
  • Monitor
  • Opinión Pública
  • Investigación social
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Ciudadanos
  • Opinión Pública
  • Estudios sindicados
  • Tendencias
Public Affairs
Public Policy Improvement
Understanding the perceptions of citizens, public service users and other stakeholders.
Ciudadanos
  • Políticas Públicas
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Ciudadanos
  • Confianza
  • RSE
  • Responsabilidad social
  • Corporativo
  • Reputación
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Communities
Enabling people-led research while leveraging qualitative and quantitative methodologies.
Capacidades
  • Comunidades
  • Cualitativo
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capacidades
  • Etnografía
  • Cualitativo
Ipsos UU - Qualitative
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and comms.
Capacidades
  • Inmersión
  • Cualitativo
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capacidades
  • Taller
  • Co-creación
  • Cualitativo
Ipsos UU - Qualitative
Labs
How to build the campaign strategy.
Capacidades
  • Cualitativo
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights.
Capacidades
  • Curación
  • Cualitativo
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumidores y Marcas
  • Datos
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumidores y Marcas
  • Buzz
  • Ómnibus
Observer
Count
Traffic measurement to assist retail and transport optimisation.
Consumidores y Marcas
  • Encuestas
  • Datos
Observer
Custom Panel
Online proprietary panels that closely mirror your target population and offer flexible research options, time and cost-efficiencies.
Consumidores y Marcas
  • Paneles
Observer
Sample Access
Online ‘sample only’ service giving you direct access to Ipsos’ highly engaged respondent sources.
Consumidores y Marcas
  • Datos
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capacidades
  • Digital
  • Investigación online
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumidores y Marcas
  • Experiencia del usuario
  • Usuario
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Clientes y Colaboradores
  • Medición de medios
  • Medios
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Clientes y Colaboradores
  • Voz del consumidor
  • Satisfacción
  • Consumidor
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Clientes y Colaboradores
  • Consumidor
  • Satisfacción del cliente
  • Voz del consumidor
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience (CX) delivers on their Brand Promise.
Clientes y Colaboradores
  • Voz del consumidor
  • Satisfacción
  • Consumidor
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Clientes y Colaboradores
  • Voz del consumidor
  • Satisfacción del cliente
  • Consumidor
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Clientes y Colaboradores
  • Atención al cliente
  • Mystery Shopping
Clinics and Mobility Labs
Clinics and Mobility Labs
Early Stage
How to make future vehicle and mobility concepts successful.
Clientes y Colaboradores
  • Clínica de autos
  • Clínica
  • Automotriz
  • Conductor
Clinics and Mobility Labs
Pre-Launch Clinics
How to change future vehicle concepts and communication to (better) meet consumer needs.
Clientes y Colaboradores
  • Clínica
  • Automotriz
Clinics and Mobility Labs
User Experience (UX) Tests
How to improve driving and in-car user experience.
Clientes y Colaboradores
  • Clínica de autos
  • Automotriz
Clinics and Mobility Labs
Post-Launch Clinics
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Clientes y Colaboradores
  • Clínica de autos
  • Automotriz
Clinics and Mobility Labs
Analytics
How to predict mobility usage and vehicle sales.
Clientes y Colaboradores
  • Clínica de autos
  • Automotriz
Clinics and Mobility Labs
Qualitative Clinics for Mobility insights
Offering you unlimited consumer understanding on future mobility.
Clientes y Colaboradores
  • Clínica de autos
  • Automotriz
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Clientes y Colaboradores
  • Empleador
  • Colaboradores
  • Compromiso de los colaboradores
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capacidades
  • Ciencia
  • Neurociencias
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capacidades
  • Investigación de mercado
  • Cuantitativo