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Market Strategy & Understanding
Market Strategy & Understanding
Brand Positioning and Growth
Optimise your brand positioning, portfolio and growth opportunities.
Consumidores y Marcas
  • Brand
  • Positioning
  • Growth
  • Opportunities
  • Censydiam
Market Strategy & Understanding
Shopper Research
Grow sales in our disruptive omnichannel world.
Consumidores y Marcas
  • Grow sales
  • Omnichannel
  • Shopper strategies
  • Touchpoints
Market Strategy & Understanding
Market Understanding
Understand where your market is heading and identify your best growth opportunities.
Consumidores y Marcas
  • Opportunities
  • Usage
  • Growth
  • Attitude
  • Early insights
Innovation
Innovation
Packaging Research
To evaluate, optimise and forecast the potential of packaging.
Consumidores y Marcas
  • Optimise
  • Packaging
  • Package development
  • Simstore
Brand Health Tracking
Brand Health Tracking
Brand Activation Tracking
Get the right metrics to manage all aspects of activating your brand.
Consumidores y Marcas
  • Brand activation
  • Metrics
  • Tracking
  • Growth
  • Value
Retail & Consumer Intelligence
Retail & Consumer Intelligence
Consumer Panel
Gain a comprehensive view of consumer behaviour.
Consumidores y Marcas
  • Panel experience
  • Monitor purchase
  • Flexible solutions
  • Consumer behaviour
Retail Performance
Retail Performance
Customer Insights
Increase sales revenue with behavioural knowledge of your customers.
Consumidores y Marcas
  • Sales revenue
  • Behavioural
  • Retail performance
Public Affairs
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Ciudadanos
  • Public Opinion
  • Polling data
  • Stakeholders
  • Polls
Corporate Reputation
Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Ciudadanos
  • Unlocking
  • Reputation
  • Trust
  • Stakeholders
  • Value
Ipsos UU - Qualitative
Ipsos UU - Qualitative
Ethnography Center of Excellence / Immersion
An unfiltered reality of people and their culture, communicated through film.
Capacidades
  • Unfiltered
  • In-situ behaviour
  • Deep understanding
  • Uncover opportunities
Ipsos UU - Qualitative
Workshops
How to make insights more impactful to business growth by workshopping with different client teams.
Capacidades
  • Insight
  • Workshop
  • Inmersion
  • Storytelling
  • Human-centric experience
Observer
Observer
Data & Delivery
Intelligent surveys with fast access to consumers and citizens. Any survey, any mode. From simple to more sophisticated projects including large programs.
Consumidores y Marcas
  • Data
  • Delivery
  • Fast access
  • Fieldwork
Observer
Omnibus
The leading shared survey vehicle when representivity, speed and cost efficiency are critical.
Consumidores y Marcas
  • Speed
  • Multiclient
  • Target profiling
  • Market sizing
  • Multi-waves
Digital Platform
Digital Platform
Digital Platform
World-class market research in the blink of an eye
Capacidades
  • Digital
  • Investigación online
User Experience
User Experience
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumidores y Marcas
  • Experiencia del usuario
Audience Measurement
Audience Measurement
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.
Clientes y Colaboradores
  • Data science
  • Audience measurement
  • Data ascription
  • Data integration
  • Audience modelling
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Clientes y Colaboradores
  • Estudios sindicados
  • Medición de audiencia
  • Audiencia
Media Development
Media Development
Media Development
Uncovering how and why content and platform choices are made, to support media companies in reaching, engaging and monetising audiences.
Clientes y Colaboradores
  • Medios
Customer Experience
Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment (ROCXI).
Clientes y Colaboradores
  • CX
  • Brand Experience
  • Perceptions
  • Experiences
  • Touchpoints
Mystery Shopping
Mystery Shopping
Mystery Shopping
Measuring the delivery of Brand Promises – across every market, customer touchpoint and channel.
Clientes y Colaboradores
  • Brand promises
  • Touchpoints
  • Channel
  • Retailers
  • Shoppers
Employee Relationship Management
Employee Relationship Management
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Clientes y Colaboradores
  • Compromiso de los colaboradores
  • Colaboradores
Global Science Organisation
Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capacidades
  • Neurociencias
  • Ciencia
  • Data science
Total Operations
Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence.
Capacidades
  • Respondent access
  • Data collection
  • Speed
  • Cost-efficiency