New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Ipsos Update
Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
La ciencia detrás de la construcción de relaciones sólidas en tiempos difíciles.
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Youth perceptions on their education and their future.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
El poder de la Neurociencia permite mirar hacia adentro y comprender de manera holística y temprana las respuestas de los consumidores y usuarios frente a los estímulos de comunicación.
¡Los gerentes de marketing quieren clientes emocionalmente conectados! Intuitivamente ellos saben que una conexión emocional es un nivel de relación “más alto”; que equivale a más clientes valiosos - clientes que perduran en el tiempo, gastan más y recomiendan la marca a otros.
¿Deberían los clientes esforzarse más que las empresas para resolver los problemas con el servicio?