Flair in Brazil
Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema. Of all countries, Brazil was certainly that which was inflicted with the most stereotypes.
Flair in Thailand
If you search “Thailand” on English sites, you will find more than 1,110,000,000 results. Apart from institutional sites, (embassies, tourist boards, economic analysis agencies, geostrategic agencies etc.) or those relating to disasters such as the 2004 tsunami, few sites portray a “serious” image of Thailand. Recurring words are similar in tone - very flattering, but still superficial. They talk about Thailand’s atmosphere, its geography and its inhabitants : “the land of smiles”, “heaven”, “Eldorado”, “sunbathing”, “luxuriant islands”, “great beaches”, “sun”, “relax”, “patience”, “food”, “caring”, “innocence”, “charm”, “grace”, “sensuality”…
Flair in Italia
Flair is in its fourth year. Our ambition again is to describe what has happened and form hypotheses on what might happen, seeking to read between the lines of our data and to discern what was not said in our interviews. As always, this research and analysis and these hypotheses are based on the mass of data that we collect each year from the telephone and face-to-face interviews that we carry out each day, from the focus groups we hold and from web monitoring and online searches.
Flair in India
Ipsos Flair is designed to give our customers a full strategic planning tool, as well as a decision support tool they might need, thanks to the experts of Ipsos working in the country :
- What kind of opinion people expresses towards brands, ads, companies and institutions
- The elements that help to understand messages, the attitudes (favorable/unfavorable, trusting/skeptical, positive/critical….)
- The consequences that they should learn, in order to define a strategy of influence (marketing, media, ads, etc.).
Flair in Colombia
In 2005, Jean-Marc Lech and Didier Truchot, Ipsos Co-Chairmen, announced the acquisition of the Colombian company Napoleón Franco S.A., a national leader in survey-based marketing, media, loyalty and public affairs research. Ten years later, Ipsos in Colombia is still a full-service agency with in-house data collection and data processing.
Flair in Mexico
The French writer Georges Bataille wrote, (and it remains a subject of reflection) "eroticism is the approval of life even in death." Why start with this strange quote? In Mexico, death it is omnipresent, found in the annual celebrations dedicated to the dead, in the cult of Santa Muerte, even narcocorridos songs. It could even be assumed that this phrase could be the national motto.
WEBINAR - 9/11 | TrendObs 2022 : quelles dynamiques pour le monde d'après ?
Ipsos lance "En direct d'Ipsos", un programme spécial de webinars sur les questions qui mobilisent l'opinion et le monde l'entreprise pour vous donner les clefs pour prendre les bonnes décisions durant cette période exceptionnelle.
[WEBINAR - 15/09] Capitales et Covid : quel regard portent Parisiens et Londoniens sur leur ville ?
Ipsos s'associe à l'Université de Paris et le King's College London pour vous présenter une grande enquête sur la perception des Londoniens et des Parisiens sur leur ville à la lumière de la pandémie.
[WEBINAR - 18/06] Régionales 2021 : scrutin à haut risque
A 2 jours du premier tour des #Régionales2021, retrouvez-nous pour un décryptage en exclusivité des enjeux du scrutin et des lignes de force par Brice Teinturier.
L’occasion de faire le point sur un scrutin qui, à un an de la présidentielle, s’annonce plus déterminant que jamais !