סקר

COVID-19 one year on: Global public loses confidence in institutions

Tracking survey data shows who gained and lost with the public over the past year.

05.03.21
סקר

The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience

Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries

26.02.21
פרסום

One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year

25.02.21
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What Worries the World – February 2021

Almost two-thirds (64%) of the public across 27 countries say things in their country are heading in the wrong direction. Coronavirus remains the number one concern in our global survey – a place it has occupied for almost a year.

24.02.21
סקר

Global attitudes : COVID-19 vaccines

COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory.

09.02.21
פרסום

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

13.02.20
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Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.

12.02.20
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Most say the Coronavirus is an on-going threat; only 1 in 5 see virus contained

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

12.02.20
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Ipsos acquires a majority stake in Askia

Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

11.02.20
סקר

5 steps for developing an influencer marketing strategy with Lizzo

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

31.01.20
פרסום

Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

31.01.20
סקר

What Worries the World - January 2020

Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

30.01.20

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