New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Why only some advertising gets talked about on social media and becomes famous
Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
Youth perceptions on their education and their future.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
Shvatite dinamiku tokom donošenja odluke o kupovini, kako biste optimizirali dodirne tačke (touch points): kroz koje medije, s kojim ciljem i kada je najbolje uticati na Vaše kupce.
Social intelligence donosi uvide koji usmjeravaju strateške odluke i učinak – izražavanje i ponašanje potrošača na društvenim medijima, pretrage i drugi online podaci.
Insight Cloud je platforma koja njeguje uvide iz više izvora i ponovo otkriva kako su ti uvidi povezani, socijalizirani i aktivirani.
Sve veći broj ispitanika želi raditi istraživanja na mobilnim uređajima (smartphone, tablet i laptop).
