Bridging The Sustainability Gap: Boosting Green Consumption Habits In The UAE & KSA

As the world moves toward a more sustainable future, understanding local challenges is key to inspiring change. In 2024, research reveals that many individuals in the UAE and KSA are not yet fully prepared or willing to adopt greener consumption behaviors. This gap between awareness and action highlights the need for tailored solutions to foster meaningful engagement with sustainability. 

In a thought-provoking paper authored by Mary Coyne, Client Director at Ipsos in the UAE, we delve into the personal readiness barriers to sustainability across the region. The paper not only uncovers the underlying challenges but also provides practical advice to encourage climate-positive habits. 

Are you curious to learn more about the sustainability landscape in the region and gain practical insights to drive meaningful change?