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Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Assortment / Line Optimisation
Create a winning product line.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Ipsos in MENA Launches New Syndicated E-Commerce Study
A comprehensive syndicated study uncovering the latest online shopping trends.
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Got30: An Ipsos vodcast
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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What are the Purchase Drivers in MENA Motivated by Sustainability?
Sustainable fashion and investments are the top two trending topics on sustainability for UAE audiences.
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Ipsos Update – April 2021
Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.
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Ipsos Social Talks: Shopping Online During the Pandemic
Customer experiences across the e-commerce journey in GCC.