Consumers

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

China records the highest index score since tracking began with a 79.1 score in the Investment Index.

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.