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Consumers Survey

KSA Primary Consumer Sentiment Index - March 2026

Consumer sentiment index in Saudi Arabia stands at 71.6

14.04.26

Consumers Survey

Ramadan 2026 in Egypt: The Series Driving Engagement in the First Week on TV and Streaming Platforms

Beyond the hype: which Ramadan 2026 series are truly capturing Egyptian audiences?

27.02.26

Consumers Survey

KSA Primary Consumer Sentiment Index - January 2026

Consumer sentiment index in Saudi Arabia stands at 72.2

30.01.26

Riyadh Saudi Arabia KSA Consumer Sentiment Index

Consumers Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

Consumer sentiment index in Saudi Arabia stands at 71.4

12.08.25

Consumers Survey

Spotlight*KSA: Views on Brand Engagement

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

04.02.25

Consumers Survey

Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale

What does Black Friday mean for shoppers?

30.11.23

Ipsos | Ipsos update | inflation | sustainability

Ipsos Update Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

06.06.23

Consumers Survey

Igniting the Festive Frenzy through TikTok

The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.

12.06.23