Consumers

Consumer sentiment index in Saudi Arabia stands at 72.2

Consumer sentiment index in Saudi Arabia stands at 71.4

As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.

What does Black Friday mean for shoppers?

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.

A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.