Public opinion

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.

The changing diet and health habits in Saudi Arabia due to the pandemic.

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.

Optimism prevails about access to digital tools and technology.

How attitudes towards travel have evolved since the spread of the Coronavirus.

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.