Public opinion


Public opinion Publication

Global Trends 2021: Aftershocks and continuity

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
Society Survey

Coronavirus no longer the world’s top worry as it is overtaken by economic concerns

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.

Doctors become the world’s most trusted profession

A new Ipsos poll reveals that in 2021 doctors are considered the world’s most trustworthy profession.
Public Health Survey

Spotlight*KSA: Views on Diet & Health During COVID-19

The changing diet and health habits in Saudi Arabia due to the pandemic.
Society Survey

Flair Saudi Arabia 2021 - Attractiveness and Uncertainties

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.
Public Health Survey

Spotlight*Kuwait: Views on Reopening Travel

How attitudes towards travel have evolved since the spread of the Coronavirus.
Public opinion Publication

Staying afloat during a crisis

How consumers and brands are surviving the ‘no normal’.
Public opinion Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.